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About New Era
When Ehrhardt Koch founded New Era in 1920, he made it his mission to redesign the manufacture and quality of headwear. The first baseball team to equip the brand with caps was the Cleveland Indians in the 1930s. In the 1950s, the 59FIFTY cap, which is still famous today, was introduced to the market for the first time. Since the 1990s, New Era has been the sole supplier of player caps for the American baseball league MLB.