The North Face at Asphaltgold
Never stop exploring. Anyone with curiosity and a thirst for adventure will find a home at The North Face. The brand first secured its base with clothing and equipment for the perfect outdoor experience. In the meantime, The North Face - TNF for short - has become an indispensable streetwear brand. In the Asphaltgold online store you can find accessories, apparel and shoes from The North Face collections - from jackets for men and women to T-shirts and beanies.
Step by step: The cornerstone of The North Face
Every journey begins with the first step - in this case in sunny San Francisco: In 1966, passionate mountaineers Doug Tompkins and his wife Susie founded the outdoor brand The North Face. The name says it all: because anyone who wants to climb a mountain always finds the greatest challenge on the North Face.
It all started with collections of functional clothing and equipment for mountain lovers. Just a few years later, TNF expanded its range into the professional sector to accompany athletes as well as hobby sportsmen on their expeditions in wind and weather. In 1968, Tompkins left the company, but continued to be actively involved in the protection of the landscape and the environment - an attitude that still determines the design of products at The North Face today.
Clothing for high performance: The brand expands
There's no stopping The North Face's success: in the '80s, ski gear and apparel were added to the lineup, and since the '90s, The North Face has been one of the leading brands when it comes to outdoor supplies in general. From the right backpacker gear to trekking shoes and backpacks to down jackets for tours in wet and cold weather - with with The North Face, all doors are open to adventurers and nature freaks..
But what is the secret of The North Face's success? In short: technology and innovation Because the brand is known above all for the development of high-performance textiles - and has been working to combine functionality and comfort in its garments since the first mountaineering gear was sold. Under the name "Hyvent," for example, The North Face produced clothing made of a breathable material that is also waterproof and windproof - today TNF calls the technology "Dryvent.
To the streets: The North Face today
With the millennium came a new look.n the early 2000s, the outdoor brand launched its first streetwear collection. Since then, alongside adidas and Nike, The North Face has established itself as a global player in the field of sports and everyday clothing - with trendy hoodies and fleece jackets, among other things.
TNF has been presenting high-end streetwear for years through its exclusive sub-brand "Purple Label". The Japanese design team around Creative Director Eiichiro Homma has also been responsible for the Capsule Collection for a few seasons now.
In 2021, another milestone followed: The North Face x Gucci, a mash-up of fashion and function. The signature logo, the rock silhouette of Half Dome in Yosemite National Park, is expanded to include the name of the Italian fashion company. In addition, bold colors and prints meet the familiar styles of The North Face jackets, pants and accessories.
One planet, one goal: technology for the future
Buy consciously, throw away less. The North Face's philosophy revolves around environmental protection and sustainability. That's why the brand stands for durable products and, in addition to warranties, also offers a repair service - not only for jackets, but also for equipment such as tents.
In terms of animal welfare, the company relies on the technology "ThermoBall" - under this name, The North Face produces a vegan alternative to down. produces. The synthetic fiber creates the same insulating effect in the functional clothing and provides athletes or hobby hikers with warmth even on cold days. In addition, the synthetic fiber is resistant to moisture.
The goal: By 2025, The North Face wants to produce all its clothing and accessories from 100% recycled materials. TNF has already achieved one main goal with its "Circular Fleece," which the team manufactures from old or previously worn fabrics. Other sustainably produced items bear the "Exploration Without Compromise" seal.
The North Face: For athletes and fashionistas
Since its founding as an outfitter for ski and backpacking tours The North Face has stood for high quality in the outdoor sector. Rain or winter jackets that withstand any demands become the perfect match for the next tour in the great outdoors. But ahe brand is also an important essential for everyday wear in wind and weather.
For several years, The North Face has also been playing in the fashion game - you can discover selected highlights at Asphaltgold in the online store. Let yourself be inspired by our Apparel-range of Jackets, Tees, Beanies or accessories and find the perfect look for your outdoor Sneaker Favorites. The hoodie doesn't fit you and you want a different size from The North Face? Returns are easy and uncomplicated with us.